About Us

Sellmoor Limited has been established for 20 years. Importing watches from the Far East. And selling them in bulk from our London base.

Sellmoor Limited owns the famous “Softech” brand, and has been promoting it for 15 years.

Our client base varies from small independent high street stores to large wholesalers.

Our strength and Unique Selling Point is covered in a few points. 

1. Design and Innovation – stocking a large range of Ladies & Mens watches, with new styles arriving on a weekly basis.
2. Manufacturing facility in China that produces solely for us, allowing to provide fast lead times, to cover constantly evolving market trends.
3. High level of Service coupled with our dedication to quality. All our watches carry a 12 month guarantee.

We exhibit our watch range at the Autumn and Spring Fair in the Birmingham National Exhibition Centre.

Should you wish to find out more about our watch ranges please contact us.